2010 Mazda Sport Cars Coupe Shinari Concept Car

Mazda launched the 2010 Shinari sports cars coupe at the Paris Motor Show in early October, a four door concept car that shows the new design. This design as well as to replace the Nagare design. Mazda Shinari Concept represents the profound connection of driver and machine and the beginning of Mazda's latest design theme 'KODO-Soul in Motion'. Shinari exhibits a functional aesthetic that will continue to evolve as Mazda continues to define its next generation of vehicles.

2010 Mazda Sport Cars Coupe Shinari Concept Car

The development of the Shinari Concept was actually a collaboration between three of Mazda’s design centers in Japan, Germany and the United States. Mazda also said it is working to improve the quality level of its interiors for future vehicles. With 2010 Mazda Sport Cars Coupe Shinari Concept Car as the first step, Ikuo Maeda, general manager of Mazda's design division, aims to create original Mazda designs that will be recognized around the world. He summarizes his resolve in the following words:

"My goal is to create designs that people can point to proudly and say, 'This is a Mazda design'. There is no need for Mazda to build cars for people who are only concerned with 'style' and 'trends'. Whether working on sports cars or compact cars, I have always worked to create designs that evoke an emotional response in people and I hope to keep doing the same as I remain fully committed to develop designs for people who love and admire cars. It is my personal belief that the only way to create designs that fundamentally connect with people and to create designs they love, is if the people creating them are absolutely passionate about cars and are willing to make that passion a firm policy for design expression.

The Mazda Shinari is a pure design concept model of a four-door, four-seater sport cars coupe which perfectly expresses the 'KODO - Soul of Motion' design theme in a graceful and carefree form. All of Mazda Shinari Concept's body surfaces appear as if constantly undergoing transformation. There is no static shape to be found, as if the car is in perpetual motion. For instance the subtle control of the angle of the upper surface of the side sill, from the front to the rear, results in a form that suggests a flash of speed along the body of the car. Aerodynamic performance was a major priority for Mazda Shinari Concept, and the centre of the lower sections - on both the front and rear bumpers - are designed to optimize the flow of air along the underbody of the car.

2010 Mazda Sport Cars Coupe Shinari Concept Car 

The principle of 'dedicated driving ergonomics' is further reflected in the car's next generation Human Machine Interface (HMI). The availability of smaller electronic components has allowed Mazda Shinari Concept's designers to create a floating HMI three-dimensional display; a design element that represents the very latest HMI technology . The system offers three distinct modes: 'Business, Pleasure and Sport'.

Yasushi Nakamuta, the chief designer who led the design of the third generation Mazda MX-5, was the first to begin the ideation of the Mazda Shinari Concept: "The challenge for us was to create an innovative new expression for energetic and powerful movement; something that we had never attempted before. We began by developing the design around the image of a predator, as it strikes at its prey, or the stabbing movement in kendo, Japanese fencing, to express the instant where accumulated force is released.

Ikuo Maeda say, "Further, I consider it vitally important to have an awareness of Japanese originality in designing cars for Mazda. This is not merely about incorporating traditional Japanese elements into car design. I believe in reflecting the Japanese spirit in car designs as part of a subconscious practice. So, while I consider where this may lead in the future, my plan is to create cars that will be instantly recognizable as a Mazda, even when viewed at a distance. My ultimate goal is to create a brand presence that car lovers around the world recognize as representing both Mazda originality and Japanese originality. Future Mazda's will move people physically and emotionally - this is 'KODO - Soul of Motion'."

2010 Mazda Sport Cars Coupe Shinari Concept Car 

2010 Mazda Sport Cars Coupe Shinari Concept Car

Mazda launched the 2010 Shinari sports cars coupe at the Paris Motor Show in early October, a four door concept car that shows the new design. This design as well as to replace the Nagare design. Mazda Shinari Concept represents the profound connection of driver and machine and the beginning of Mazda's latest design theme 'KODO-Soul in Motion'. Shinari exhibits a functional aesthetic that will continue to evolve as Mazda continues to define its next generation of vehicles.

2010 Mazda Sport Cars Coupe Shinari Concept Car

The development of the Shinari Concept was actually a collaboration between three of Mazda’s design centers in Japan, Germany and the United States. Mazda also said it is working to improve the quality level of its interiors for future vehicles. With 2010 Mazda Sport Cars Coupe Shinari Concept Car as the first step, Ikuo Maeda, general manager of Mazda's design division, aims to create original Mazda designs that will be recognized around the world. He summarizes his resolve in the following words:

"My goal is to create designs that people can point to proudly and say, 'This is a Mazda design'. There is no need for Mazda to build cars for people who are only concerned with 'style' and 'trends'. Whether working on sports cars or compact cars, I have always worked to create designs that evoke an emotional response in people and I hope to keep doing the same as I remain fully committed to develop designs for people who love and admire cars. It is my personal belief that the only way to create designs that fundamentally connect with people and to create designs they love, is if the people creating them are absolutely passionate about cars and are willing to make that passion a firm policy for design expression.

The Mazda Shinari is a pure design concept model of a four-door, four-seater sport cars coupe which perfectly expresses the 'KODO - Soul of Motion' design theme in a graceful and carefree form. All of Mazda Shinari Concept's body surfaces appear as if constantly undergoing transformation. There is no static shape to be found, as if the car is in perpetual motion. For instance the subtle control of the angle of the upper surface of the side sill, from the front to the rear, results in a form that suggests a flash of speed along the body of the car. Aerodynamic performance was a major priority for Mazda Shinari Concept, and the centre of the lower sections - on both the front and rear bumpers - are designed to optimize the flow of air along the underbody of the car.

2010 Mazda Sport Cars Coupe Shinari Concept Car 

The principle of 'dedicated driving ergonomics' is further reflected in the car's next generation Human Machine Interface (HMI). The availability of smaller electronic components has allowed Mazda Shinari Concept's designers to create a floating HMI three-dimensional display; a design element that represents the very latest HMI technology . The system offers three distinct modes: 'Business, Pleasure and Sport'.

Yasushi Nakamuta, the chief designer who led the design of the third generation Mazda MX-5, was the first to begin the ideation of the Mazda Shinari Concept: "The challenge for us was to create an innovative new expression for energetic and powerful movement; something that we had never attempted before. We began by developing the design around the image of a predator, as it strikes at its prey, or the stabbing movement in kendo, Japanese fencing, to express the instant where accumulated force is released.

Ikuo Maeda say, "Further, I consider it vitally important to have an awareness of Japanese originality in designing cars for Mazda. This is not merely about incorporating traditional Japanese elements into car design. I believe in reflecting the Japanese spirit in car designs as part of a subconscious practice. So, while I consider where this may lead in the future, my plan is to create cars that will be instantly recognizable as a Mazda, even when viewed at a distance. My ultimate goal is to create a brand presence that car lovers around the world recognize as representing both Mazda originality and Japanese originality. Future Mazda's will move people physically and emotionally - this is 'KODO - Soul of Motion'."

2010 Mazda Sport Cars Coupe Shinari Concept Car 

2010 Mazda Sport Cars Coupe Shinari Concept Car

Mazda launched the 2010 Shinari sports cars coupe at the Paris Motor Show in early October, a four door concept car that shows the new design. This design as well as to replace the Nagare design. Mazda Shinari Concept represents the profound connection of driver and machine and the beginning of Mazda's latest design theme 'KODO-Soul in Motion'. Shinari exhibits a functional aesthetic that will continue to evolve as Mazda continues to define its next generation of vehicles.

2010 Mazda Sport Cars Coupe Shinari Concept Car

The development of the Shinari Concept was actually a collaboration between three of Mazda’s design centers in Japan, Germany and the United States. Mazda also said it is working to improve the quality level of its interiors for future vehicles. With 2010 Mazda Sport Cars Coupe Shinari Concept Car as the first step, Ikuo Maeda, general manager of Mazda's design division, aims to create original Mazda designs that will be recognized around the world. He summarizes his resolve in the following words:

"My goal is to create designs that people can point to proudly and say, 'This is a Mazda design'. There is no need for Mazda to build cars for people who are only concerned with 'style' and 'trends'. Whether working on sports cars or compact cars, I have always worked to create designs that evoke an emotional response in people and I hope to keep doing the same as I remain fully committed to develop designs for people who love and admire cars. It is my personal belief that the only way to create designs that fundamentally connect with people and to create designs they love, is if the people creating them are absolutely passionate about cars and are willing to make that passion a firm policy for design expression.

The Mazda Shinari is a pure design concept model of a four-door, four-seater sport cars coupe which perfectly expresses the 'KODO - Soul of Motion' design theme in a graceful and carefree form. All of Mazda Shinari Concept's body surfaces appear as if constantly undergoing transformation. There is no static shape to be found, as if the car is in perpetual motion. For instance the subtle control of the angle of the upper surface of the side sill, from the front to the rear, results in a form that suggests a flash of speed along the body of the car. Aerodynamic performance was a major priority for Mazda Shinari Concept, and the centre of the lower sections - on both the front and rear bumpers - are designed to optimize the flow of air along the underbody of the car.

2010 Mazda Sport Cars Coupe Shinari Concept Car 

The principle of 'dedicated driving ergonomics' is further reflected in the car's next generation Human Machine Interface (HMI). The availability of smaller electronic components has allowed Mazda Shinari Concept's designers to create a floating HMI three-dimensional display; a design element that represents the very latest HMI technology . The system offers three distinct modes: 'Business, Pleasure and Sport'.

Yasushi Nakamuta, the chief designer who led the design of the third generation Mazda MX-5, was the first to begin the ideation of the Mazda Shinari Concept: "The challenge for us was to create an innovative new expression for energetic and powerful movement; something that we had never attempted before. We began by developing the design around the image of a predator, as it strikes at its prey, or the stabbing movement in kendo, Japanese fencing, to express the instant where accumulated force is released.

Ikuo Maeda say, "Further, I consider it vitally important to have an awareness of Japanese originality in designing cars for Mazda. This is not merely about incorporating traditional Japanese elements into car design. I believe in reflecting the Japanese spirit in car designs as part of a subconscious practice. So, while I consider where this may lead in the future, my plan is to create cars that will be instantly recognizable as a Mazda, even when viewed at a distance. My ultimate goal is to create a brand presence that car lovers around the world recognize as representing both Mazda originality and Japanese originality. Future Mazda's will move people physically and emotionally - this is 'KODO - Soul of Motion'."

2010 Mazda Sport Cars Coupe Shinari Concept Car 

2010 Mazda Sport Cars Coupe Shinari Concept Car

Mazda launched the 2010 Shinari sports cars coupe at the Paris Motor Show in early October, a four door concept car that shows the new design. This design as well as to replace the Nagare design. Mazda Shinari Concept represents the profound connection of driver and machine and the beginning of Mazda's latest design theme 'KODO-Soul in Motion'. Shinari exhibits a functional aesthetic that will continue to evolve as Mazda continues to define its next generation of vehicles.

2010 Mazda Sport Cars Coupe Shinari Concept Car

The development of the Shinari Concept was actually a collaboration between three of Mazda’s design centers in Japan, Germany and the United States. Mazda also said it is working to improve the quality level of its interiors for future vehicles. With 2010 Mazda Sport Cars Coupe Shinari Concept Car as the first step, Ikuo Maeda, general manager of Mazda's design division, aims to create original Mazda designs that will be recognized around the world. He summarizes his resolve in the following words:

"My goal is to create designs that people can point to proudly and say, 'This is a Mazda design'. There is no need for Mazda to build cars for people who are only concerned with 'style' and 'trends'. Whether working on sports cars or compact cars, I have always worked to create designs that evoke an emotional response in people and I hope to keep doing the same as I remain fully committed to develop designs for people who love and admire cars. It is my personal belief that the only way to create designs that fundamentally connect with people and to create designs they love, is if the people creating them are absolutely passionate about cars and are willing to make that passion a firm policy for design expression.

The Mazda Shinari is a pure design concept model of a four-door, four-seater sport cars coupe which perfectly expresses the 'KODO - Soul of Motion' design theme in a graceful and carefree form. All of Mazda Shinari Concept's body surfaces appear as if constantly undergoing transformation. There is no static shape to be found, as if the car is in perpetual motion. For instance the subtle control of the angle of the upper surface of the side sill, from the front to the rear, results in a form that suggests a flash of speed along the body of the car. Aerodynamic performance was a major priority for Mazda Shinari Concept, and the centre of the lower sections - on both the front and rear bumpers - are designed to optimize the flow of air along the underbody of the car.

2010 Mazda Sport Cars Coupe Shinari Concept Car 

The principle of 'dedicated driving ergonomics' is further reflected in the car's next generation Human Machine Interface (HMI). The availability of smaller electronic components has allowed Mazda Shinari Concept's designers to create a floating HMI three-dimensional display; a design element that represents the very latest HMI technology . The system offers three distinct modes: 'Business, Pleasure and Sport'.

Yasushi Nakamuta, the chief designer who led the design of the third generation Mazda MX-5, was the first to begin the ideation of the Mazda Shinari Concept: "The challenge for us was to create an innovative new expression for energetic and powerful movement; something that we had never attempted before. We began by developing the design around the image of a predator, as it strikes at its prey, or the stabbing movement in kendo, Japanese fencing, to express the instant where accumulated force is released.

Ikuo Maeda say, "Further, I consider it vitally important to have an awareness of Japanese originality in designing cars for Mazda. This is not merely about incorporating traditional Japanese elements into car design. I believe in reflecting the Japanese spirit in car designs as part of a subconscious practice. So, while I consider where this may lead in the future, my plan is to create cars that will be instantly recognizable as a Mazda, even when viewed at a distance. My ultimate goal is to create a brand presence that car lovers around the world recognize as representing both Mazda originality and Japanese originality. Future Mazda's will move people physically and emotionally - this is 'KODO - Soul of Motion'."

2010 Mazda Sport Cars Coupe Shinari Concept Car 

2010 Mazda Speed 3

2010 Mazda Speed 3

It's easy to dismiss Mazda's "Zoom-Zoom" tagline as insufferable marketing frippery. Unlike other automakers who relentlessly cling to past motorsport achievements or well-worn brand imagery, with Mazda, there's an overwhelming sense that its U.S. arm is made up of tried-and-true enthusiasts who put a premium on driver involvement and revel in their status as The Little Guy.

Each of Mazda's products – from the divine MX-5 to the oft-overlooked CX-7 – embodies everything we want in a vehicle, regardless of size, capacity or utility. They just deliver. Steering, handling, balance – it's all there. And like every other automaker, we know they occasionally leave something on the table, but it never comes at the expense of the car/driver connection. Here's even more evidence: the 2010 Mazdaspeed3.

When the team began development of the new Mazdaspeed3, there was talk of boosting output to over 300 horsepower and adding all-wheel drive. But as Mazda learned the hard way with the FD RX-7, going overboard with complexity and sending the price into the stratosphere takes its toll on mechanicals and consumers alike. Even so, Mazda looked above and beyond its direct competitors, benchmarking vehicles like the Mitsubishi Evolution IX for steering feel and handling prowess. As you'd expect, the result is evolutionary. But we suspect when current MS3 owners take a spin in the 2010 model, they'll be more than tempted to trade up – assuming they can get past the styling.

However, leave the track, get on your favorite macadam road and prepared to be amazed. Regardless of the DSC setting, blasting down an undulating stretch of tarmac in the Mazdaspeed3 delivers one of those rare gearhead-affirming experiences each of us craves. Linking bends over pockmarked pavement, the MS3 becomes your surefooted best friend; a trust-worthy confidante that will keep you honest and engaged. The brakes are up to the task, the LSD dolls out the grunt, and finger-tippy steering and rhythmic pedal inputs generate one of the most consistent and rewarding front-wheel driving experiences on the market.

Needless to say, we're smitten all over again. What the 2010 Mazdaspeed3 lacks in on-track exhilaration, it makes up for on the open road. And since that's where most of us spend our time, it's tuned to suit. If you're a dedicated track-addict, your circuit-ready ride awaits you on the weekends. For the days in between, the Mazdaspeed3 fends off the cravings.

Source:-carslegend.blogspot.com

Mystery Car Revealed: Mazda RX-8 Turned Into Lamborghini-Themed Coupe from Singapore

My goal is to create a completely unique RX-8 Coupe with a sleek design that will stand out from the crowd.

The company associated with the project is called J's Artworks. They initially turned me down when I could not settle with their asking price but the company's boss liked my idea and so we finally agreed on a fair amount.


Starting with the side skirts, I did not like the usual aftermarkets parts that were readily available. In most cases, side skirts simply make the car look lower without adding to the design of the car.

I really liked the Lamborghini Reventon's side skirts so I decided that was the way to go.


Next up the front bumpers that were a real challenge. For the RX-8, I found the Nakamura Racing Factory front bumpers truly eye-catching. So from there on, took some styling cues from other Lamborghini models and voila!!!


The rear-end of the car was a big question mark. There was no design to my liking. However, after going through all sorts of supercar exotics and hot rods for ideas, I came up with something I liked. The back won't be finished until September 2010. It is to surprise the public at the upcoming Super Import Nights here in Singapore.


So with the Lamborghini Reventon-style skirts, J's Artworks suggested that I widen the body. That did not sit very well with me because I still wanted the use the car on the race track.

I wanted the car not only to look good, but also to be reliable. Lots of planning, trials and errors, and setbacks were encountered along the way. First of all, I wanted to make sure that the FRP, putty, etc used was the right amount so that no unnecessary weight would be added.


Second, I didn't want to make the body too wide so I could still be able to use my own 245/35 R19 tires. However, we did have to use spacers at the back. And that took quite a bit of time to find a suitable pcm so that I could use the thinnest spacer required. We ended up using a pcm from a BMW.


Due to the known heat issues with the RX-8, we had to be careful with the bonnet. I really wanted to go with a vented hood, but having the sleek design in mind, I decided to create an inverted vented bonnet. The heat will escape through an opening we created at the back of the hood.


The large vents on the front bumper also help by directing plenty of air to the oil coolers and engine bay.

Color wise, the obvious choice was to go black. But the boss at J's Artwork told me that with this finish, the sharp lines and contours of the car would not stand out therefore defeating the purpose.

Going glossy was a no no. Matte was the answer. Since I could not get glossy black, and yet wanted it to look cool and stealthy, I chose the F-22 color.


Something grayish and dark but not too much. The Reventon looked similar and I found out that it had a pinch of special green in it. So we ended up using this combo.

I think that's about it. Interior wise, I have no plans yet except to have lightweight materials installed.
via:carscoop

Mazda Anniversary Editions of Axela and Biante in Japan

The Mazda Axela 90th Anniversary Special Edition is based on the four Axela grades that come with i-stop. It will be the first Mazda in the Japanese market with the exclusive exterior body color, Gunmetal Blue Mica. The Mazda Biante i-stop Smart Edition, also launched to celebrate Mazda’s 90th birthday, is based on the 20CS model grade. Its features include i-stop, Dynamic Stability Control (DSC) and Mazda’s Advanced Keyless Entry System.

Main features of the Mazda Axela 90th Anniversary Special Edition

Mazda Axela 90th Anniversary Special Edition (Sport 20S)
Base models
Mazda Axela Sport 20C and 20S grades, Mazda Axela Sedan 20C and 20E (FWD) grades (all grades equipped with i-stop)
Special features
Special exterior body color, Gunmetal Blue Mica (new to models for the Japanese market)


Main features of the Mazda Biante i-stop Smart Edition

Mazda Biante 90th Anniversary Special Edition ‘i-stop Smart Edition’
Base model
Mazda Biante 20CS (FWD model)
Special features
i-stop
Dynamic Stability Control (DSC) system
Dual power sliding doors
Advanced keyless entry and start system (with answer-back function and automatic rear liftgate)


Manufacturer’s suggested retail prices of the 90th Anniversary special edition models

- A separate recycling fee is necessary in addition to the manufacturer’s suggested retail prices listed above. (Sport 20C: 13,190 yen, 20S: 13,740 yen, Sedan 20C: 12,670 yen, 20E: 13,220 yen)
- DISI: Direct Injection Spark Ignition

Mazda Biante 90th Anniversary Special Edition ‘i-stop Smart Edition’

- A separate recycling fee of 14,590 yen is necessary in addition to the manufacturer’s suggested retail prices listed above.

- The exterior body color range consists of six colors. If the special body color Crystal White Pearl Mica is selected, the price increases by 31,500 yen (including tax).

Mazda RX-8 2003

The new Mazda RX-8 is truly a sports car like no other, with a revolutionary concept — a twin rotary engine sports car, an exterior design that is pure emotion, along with four doors and room for up to four adults. No other model bearing the five- point grille exemplifies Zoom-Zoom as clearly as this. The new Mazda RX-8 is indicative of the future of sports car technology at Mazda — sporty and functional, but never boring.